July 26, 2015

Promotional Design / Print

Digital design has become a significant part of society–almost every product and field of work includes digital design at some point. Car companies start their design process using computer drafting programs, while food distributors hire digital designers to create logos and bright boxes to help sell their products. Movies are full of computer graphics, which are often indistinguishable from reality, and online marketplaces are meticulously put together by programmers. Digital design has pervaded all of society. Before the advent of digital design many tasks that are now simple required complex techniques to create specialized printing stencils and arduous drafting, while others, such as 3D modeling, were impossible. The examples thus far have not even touched upon individual uses of digital design, such as the ability to touch up personal photographs, or as a form of self expression.